The most powerful blizzard to have ever hit Boston. Roads shut down. Store shelves empty of bread and milk1. Liquor store lines 30+ people deep. And yet I wasn’t kept awake by howling winds or the shouts of cannibal gangs roaming the post-apocalyptic streets. I didn’t even see any of the purported yetis.
So, absent living through a The Day After Tomorrow-type scenario, the most enraging part of all this is the Weather Channel’s continued insistence on naming winter storms. It says its decision to name blizzards is based in science, and while a lot of acronyms and jargon are thrown out (jargon=science!) the real decision behind naming storms is that it increases web traffic and television viewers to its own websites
1. If you’re stocking up on food for an emergency, maybe don’t go with a) something that quickly goes stale or b) a liquid that spoils if your power goes out. #ProTips
Blizzard 2015: Yeti Seen Prowling the Streets Near Boston ABC News January 27, 2015
The Science Behind Naming Winter Storms at The Weather Channel The Weather Channel October 3, 2014
The Weather Channel’s Winter Storm Names Are a Cheap Advertising Ploy The Vane October 1, 2014